Winning over all target groups with an optimal user experience—this is the mission Ströer pursues in its web activities. A scalable platform with a striking design forms the foundation of its digital strategy.

A Sustainable Platform for Online Initiatives

Ströer specializes in the marketing of online and outdoor advertising. Its international operations require a central point of contact for all stakeholders. To ensure effective positioning and brand management, the company planned—at the start of our joint project—to merge the separate websites stroeer.de and stroeer.com. Beyond that, the goal was to significantly reduce complexity. To still present a diverse, constantly up-to-date offering, a technologically sustainable platform with a clear and attractive user interface was needed. As Ströer’s digital agency, we developed a solution that flexibly adapts to the company’s strategic requirements.

User-Centricity as a Key Feature

Even during the planning phase, the needs of future users were the primary focus. Using methods such as user-centered design, we developed a user-friendly interface. In doing so, we followed the principle of dialogue-oriented user guidance to lead users through the site’s content starting from the home page. Users can access the desired content via dialog-based navigation—by selecting keywords, entering text to ask the chatbot direct questions, using the global search function, or navigating through the main menu. Additional micro-animations that appear when pages load and when interacting with controls help users focus on key elements and encourage engagement.

Right from the start of development, we relied on a living style guide using the Fractal tool to build a component library. This method ensures an efficient workflow from conception to design and implementation.

Future-Proof with a Tailored Solution

The combination of a strong visual language and intuitive navigation makes Ströer’s Corporate Platform both appealing and functional. Users looking for specific information can find practical features—such as the web tools for advertising campaigns and the document center for planning and booking—in just a few steps. Strong contrasts created by bold and striking use of color, along with large, inspiring images and videos based on a custom visual concept, reflect the corporate design and strengthen the corporate brand.

The application also offers additional convenience for the editorial team: It now manages a streamlined content offering and benefits from the editorial advantages of the latest version of the TYPO3 content management system.

The platform can be flexibly developed further depending on strategic and content-related priorities. In the long term, it will thus support Ströer as an efficient tool.

We have been working with UEBERBIT for several years now, including on the relaunch of our Ströer platform. Once again, we were impressed by the project team’s creative approach, which consistently kept both user needs and our corporate goals in mind.