After the previous conception has clarified what the application has to do, the next work steps will clarify the two other elementary conception questions before development can begin.
UX/Interaction Design: How the application will work
The elaborated user stories and the functional requirements derived from them form the starting point for the user experience and interaction design. Here we transfer the defined functionality into a suitable user guidance (e.g. in the form of a navigation) and optimal usability (User Experience/UX). Within the framework of interaction design, the usability of the application on mobile devices is also conceived (Responsive Design). Finally, we provide the results in the form of schematic application drafts (wireframes). If required, certain use cases (sequence of user steps) can already be tested with the help of the wireframes by means of simple click prototypes within the framework of initial user testing.
UI/Visual Design: This is how the application will look.
In the third step, the visual design, we create the user interface of the application. This is usually created on the basis of the corporate design specifications. To this end, we adapt colour schemes, typography guidelines and other CD elements for use in the digital space. Missing components are developed on this basis. When developing visual concepts, we use mood boards to approach a common design understanding. The focus of the design is always on achieving an excellent user experience. Within the framework of visual design, the most important application components are developed and coordinated as screen design. In addition, we systematically summarise all the graphic principles and individual components of the application in a pattern lab and thus make them available in an optimal form for the technical implementation.