Together with us, Ströer has fundamentally overhauled its new website. The specialist for online and outdoor advertising now presents itself on a scalable TYPO3 platform, which forms the basis of its future digital strategy.

Following the relaunch, the complex content of what used to be two websites can be accessed in a clearly structured manner at a single point of contact. The modular concept of the technological system enables the company to adapt its platform to strategic, content-related and technological requirements in the long term.

With methods such as user-centered design, an interface for an optimal user experience was created: A dialog-oriented user guidance leads through the offer from the start page. This is done via dialog navigation by keyword selection and text input for direct questions to the chat bot. In addition, visitors can search via the global search and the main navigation.

The new appearance follows the image concept we developed, which creates a modern, attractive impression. Large images and videos provide inspiration and invite interaction.

To the Ströer platform: www.stroeer.de