Online shops and digital marketplaces got a boost not least due to the pandemic: new digital business models emerged and more and more B2B companies are expanding their business on digital channels. Those who pay attention to lean processes and a good customer experience thus choose an efficient path for trade and sales.
In e-commerce, the trend towards agility and flexibility is clearly evident; companies want to place their offer on the market quickly and react flexibly to market trends. Here, agile approaches can be used to successively develop platforms from initially simple applications that support and then also endure the growth of the customer.
Customer centricity - also essential in B2B
We know the demands of business customers and place them at the centre of our conception, design and development process. A powerful product search, up-to-date information on availability, delivery times and prices, a smooth checkout with secure payment and simple returns management are among the standards of a shop.
Furthermore, it is important to accompany the customer on his customer journey with the best UX across all touchpoints - from the first contact on the landing page, an initial test order to all services of an existing customer relationship.
The customer experience is increasingly becoming the decisive criterion for retaining customers and converting them into loyal customers in an increasingly cut-throat competition. An outstanding UX is an essential component of customer happiness in the sense of a holistic view of the customer.
Solution Completeness
As a matter of principle, we realise B2B shop systems and marketplaces from the point of view of solution completeness: from strategic orientation, conception and design to technical realisation and operation of the application - we develop a customised solution with an excellent customer experience. In doing so, we provide you with holistic support and relieve you of detailed technical questions. This allows you to focus on the essentials: Your business.
Trend topic headless commerce
The number of touchpoints is no longer limited to a web shop, it is increasing. In addition to marketplaces, mobile devices, stationary point-of-sales and, soon, wearables will be added as new channels. The technological answer to this challenge is headless commerce. While all data is aggregated and held centrally in the back end, different front ends serve the corresponding channels. This is made possible by an API-based architecture that decouples the front and back ends. This allows both components to be (further) developed separately from each other - another advantage for the provider.
The requirements determine the technology of the solution
Within the scope of the needs analysis and the conception, we determine with our customers which technical basis optimally fits the respective project. An essential part of the analysis are the interfaces to the connected marketing, analysis, CRM and ERP systems. Here are three proven systems:
OXID eSales
OXID eSales is a modular open source system that enables a quick market launch thanks to its simple setup. Scalability is the focus here, a multitude of modules allows flexible extensions and thus the reaction to market trends. OXID offers licensing models for cloud-based PaaS solutions for both B2C and B2B enterprise commerce.
Shopware
Shopware version 6 is a completely new and technologically up-to-date e-commerce system that follows the API-first approach. This means that it can also become a fully-fledged headless solution and be available without a front end. In this way, a uniform customer experience can also be created across different commerce channels and touchpoints such as desktop, mobile apps, voice assistant, wearables - an important trend in the near future.
Mirakl
Mirakl is the leading provider for marketplaces as a SaaS solution. Mirakl's cloud-based solution can be quickly and effectively connected to the respective shop front end via various connectors and interfaces. By providing the entire marketplace business logic, Mirakl offers a simplified entry into platform business, which continues to gain massive importance, especially in the B2B sector.
Examples of successful e-commerce projects
From simple shop solutions to special commerce platforms and marketplace solutions - our applications always take into account the individual requirements of our customers.
Customer Experience Platform for DUDEN
A central Drupal application with a variety of extensions and interfaces to marketing automation, email marketing, payment and subscription management forms an interactive platform for e-learning after school. More than 50 subscription models and various payments form a flexible e-commerce offer for the publishing house.
Marketing Automation
Marketing automation functions can support the entire customer life cycle in marketing and sales processes. Accordingly, they are often a component of e-commerce applications. We identify with you at which points of the customer journey you want to collect information or provide it in a targeted manner in order to support sales processes in an automated way.
More about Marketing Automation...
Our services
As a long-standing e-commerce service provider, we support you from needs analysis to implementation and operation:
- Strategic planning, consulting and conception of e-commerce solutions
- Design and usability/UX
- Development and integration of shop systems
- Interface development and connection of systems (ERP, CRM, marketing automation...)
- Operation and administration
- Web analysis for shop optimisation
- Onsite marketing measures
Are you looking for a suitable e-commerce solution?
Let's talk to each other at an early stage. We will be happy to advise you right from the first steps of the needs analysis. We look forward to your enquiry!