Multi-domain platform with powerful asset management

pfalz.de serves as a gateway to the Palatinate: Through a comprehensive main site and numerous satellite sites, three promotional organizations – Pfalzwein e. V., Pfalz.Touristik e. V., and Pfalz.Marketing e. V. – showcase the region’s attractions. In doing so, they provide a wide range of online touchpoints for friends of this wine- and vacation-loving region. This is made possible by a flexible multi-domain platform rather than separate individual websites.

New Brand Concept for Various Stakeholders

As early as 1997, we assisted Gebietsweinwerbung Pfalzwein e. V. with the launch of its first website. Shortly thereafter, we took over management of the three-organization consortium comprising Pfalz.Marketing and Pfalz.Touristik. To enable the three organizations to leverage their shared strategic direction even more efficiently by consolidating their messages and activities, we created an overarching technical infrastructure for a central portal capable of hosting any number of individual sites.

The new concept for the Pfalz brand reflects the needs of all stakeholders in the B2B sector, industry professionals, and end customers – winemakers and associations, restaurateurs and other businesses, hikers and cultural travelers, etc. Using personas and user stories, we developed the platform’s thematic and content structure. In addition to the topic pages, we also designed target-audience-specific landing pages, each including supplementary topic suggestions to increase visibility and awareness on the web.

Our smart image and navigation concept enables quick access to the site’s diverse content – via current teasers, topic tiles and icons, as well as a burger menu icon with context-sensitive access options. Site visitors who wish to search using the search function can do so via the powerful full-text search as well as the thematic Quick Search at the top of the page.

Open Multi-Domain Platform

The relaunch transformed pfalz.de into a central portal featuring a unified technical infrastructure and an excellent user experience. In terms of asset management, the platform provides the editors of the advertising associations with a wide range of content elements and types that they can use to create and maintain pages. The multi-domain concept allows them to create additional multilingual websites at any time with minimal external support. To support this, the topic pages and landing pages are actively promoted through social media channels and newsletter marketing.

Since the rollout of the Pfalz Portal, numerous sites belonging to external partner organizations with their own domains have been created, all of which utilize the platform’s infrastructure.