Digital Brand Presence with Strategic Clarity

Goal and Challenge

The Limbach Group wanted to fundamentally modernize and consolidate its digital presence. The goal was to create a central platform that would present the corporate brand and its locations in a consistent manner—while maximizing editorial flexibility.
Key Requirements:

• Scalability for the entire corporate group
• Integration of existing content structures and interfaces
• High security and performance standards
• Future-proof design and easy expandability

Our Approach

As a digital agency, we handled the concept, design, and technical implementation of the website relaunch. We focused on the needs of stakeholders and target audiences. Based on this, we developed a UX concept that optimally combines user navigation and corporate branding.

The design conveys professionalism, precision, and trust. Flexible content modules make it possible to efficiently manage complex topics such as laboratories, departments, or career opportunities. This ensures that the Limbach Group remains independent and capable of taking action.

Technically, we relied on TYPO3—a scalable, secure, and flexible system. The search function (Solr) with the “Laboratory Finder” delivers fast results and offers direct contact options for the laboratories via a map application based on OpenStreetMap.

To improve media management, we updated the Canto digital asset management solution for TYPO3. In the careers section, we implemented an interface with the Abacus umantis HR software. We also integrated an AI extension from TYPO3 that supports the editorial team by automatically generating metadata. The Limbach Group had not previously used website tracking, so we opted for the etracker software. It provides the company with valuable insights into user behavior and thus the ability to further develop the website based on data—with data storage in Germany that complies with data protection regulations, GDPR compliance, and data analysis that is independent of U.S. services.

The Result

The new corporate website positions the Limbach Group as a leading diagnostics service provider. It offers a consistent brand experience while enabling the dynamic presentation of specific content and areas of expertise.

Thanks to the TYPO3 framework, editors benefit from clear workflows, easy content maintenance, and high system stability. Flexible content modules simplify editorial work and ensure efficiency.

After migrating the solution to our server infrastructure, we also took over hosting and operational support/managed services. The Limbach Group is now well-positioned for the future.