International Presence of Freudenberg Filtration Technologies

Based on the latest technology and tested for optimal user experience, Freudenberg Filtration Technologies SE & Co. KG presents itself anew with its relaunched presence in the Internet.

For over 60 years Freudenberg Filtration Technologies, a division of the Freudenberg Group, has manufactured and sold filtration systems for various industries and application areas. The company attaches a great deal of importance to its relaunched web presence:

"With UEBERBIT at our side as our technology partner, we are taking an important step in the implementation of our digital marketing strategy: the new web presence is to be our main international medium for communication with our target groups."

(Jochen Metzger, Digital Marketing Specialist at Freudenberg Filtration Technologies)

Clear and simple navigation

Freudenberg Filtration Technologies plays a leading role in the global industry of air and liquid filtration. The company presents itself in the web as solution and service oriented in its communication with dealers, facility operators, employees and job applicants. Thanks to easy-to-use navigation and the power of a high-performance search function, all visitors quickly access the sought-after information on www.freudenberg-filter.com as well as on the regional website pages for China and North America.

On the landing page of the website, visitors select to proceed either via the application areas of the products and solutions or via the various industry segments. They likewise have the option of accessing useful information via the menu bar and search field – ranging from something in Best Practices, Downloads or e-catalogs to videos concerning innovations originated in-house by Freudenberg Technologies and reports about industry trends.

Future-capable technology

Our project team employs the latest version 8 of the TYPO3 content management system as the technical foundation for the mobile device-capable platform. This enables the content editors at Freudenberg to conveniently prepare its highly diverse content and keep these pages up-to-date. In order to make sure the website is found easily in the web, we have implemented measures for technical search engine optimization (SEO).

With the help of newsletter templates developed by UEBERBIT, the company regularly communicates relevant subject matter from the website to interested parties.

Platform

International website with regional pages for China and North America

System

TYPO3, Version 8

USP

optimized user experience, mobile device capability